DIY SEO: Improve your rankings without spending a penny.
November 12, 2007
I’m often asked, what’s the secret to getting search engine traffic? Well the basic formula is this:
Strategy
+ Relevant Content
+ Inbound Links
+ “On Page” SEO
_______________
= Search Engine Results
Don’t worry, we’re not going to get into the geek-speak, this category will be us (ok, you) non-nerds out there. In this first installment of DIY SEO, we’re going to take a brief look at what these three components mean, and following posts will deal with the intricacies involved with each.
Strategy
Fail to plan, plan to fail. Same here. You want to get to know your customer, potential client, or audience. Knowing what search terms are used most often while searching for a business like yours can ensure you’re not chasing your shadow. Next, you’re going to want set up what ever content management system you will be using, we’ll recommend a few that are free (or very cheap) and very easy to use if you can handle Microsoft Word or check your bank balance online. Lastly, you should set up a tracking utility to keep track of your traffic and your progress.
Relevant Content
First, if the search engines can’t read it - it’s like it was never there. Search engines, especially Google, love the written word. Lots of them. Get ready to write, but as an expert in your field you should have plenty to share right? Hey, I said “free” SEO - not “easy.” If you’re looking for the easy way, some dude from India just called me offering #1 top ranking in google for just $99 a month. I’ll be happy to give him your number.
Inbound Links
These are the web links that point towards your website. The more the better. We’ll cover how build an army of inbound links, maximize their impact, and also explain some common (and costly) pitfalls about getting inbound links from disreputable sources.
On Page SEO
It sounds scary I know. In the DIY SEO section, we’ll leave the esoteric alone and focus on the fundamentals. What a title tag is, and why it’s so important, as well as some easy modifications you can make to own site to improve it’s search engine performance.
April 2nd, 2008 at 11:02 am
[…] of the three pillars of SEO strategy is of content, specifically relevant text that is search engine readable. We’re going to take […]
April 4th, 2008 at 5:53 am
[…] The second pillar of DIY SEO is generating inbound links, or links that point from other websites toward yours. Link baiting is an effective strategy for generating one way, high quality inbound links for your website or blog, and especially so for genres of popular interest such as fishing, sports, or news. […]