The Worst SEO Mistake You Can Make
August 5, 2008
My hats off Brandt Dainow for a great primer on SEO Step 1 for any business. The guy has been doing search engine marketing for over 12 years, which is a lifetime in this business.
First, why SEO over other marketing such as PPC?
Pay-per-click advertising is all very well, but it means you have to pay for every visitor. SEO is about getting free traffic from the search engines. Over the course of two years or more, nothing has a better return on investment than SEO. Thus, if you plan on having a website that runs for more than two years, search engine optimization should be a key part of your online marketing strategy.
So what is the worst SEO mistake that a company can make?
The most common mistake that organizations make with regard to SEO is bringing their SEO consultants into the process too late. Many companies fail to give SEO its due consideration during a website’s design phase.
So there you have it, from one of the godfathers of search engine marketing.
Brandt goes on to list several key aspects to a successful SEO campaign that need attention during the design process, or what we like to call “On Page SEO.” Some crucial SEO techniques your design might forget are:
- Search Engine Friendly URLS
www.abc.com/your-keyword.html vs. www.abc.com/page1.html - Text Based Navigation Links
- Use of CSS instead of Javascript or Flash
For more in depth info. on the why a SEO consultant should be contacted during a website’s design phase, check out the whole article or give us a call for an informative chat.
August 25th, 2008 at 2:29 pm
[…] Worst SEO Mistake You Can Make According to this blog post, this is the worst SEO mistake you can make: […]
August 26th, 2008 at 4:18 pm
I absolutely agree, SEO starts before not after right. It’s the idea of setting up the foundation for organic results success before a designer opens photoshop.