While I can hardly imagine a world without toilet paper, I won’t be tweeting anything about Charmin Ultra any time soon. On the other hand, clicking the Facebook “Like” button for Maserati is infinitely more likely than me owning one.

And so the question often arises, “Is social media marketing right for my company or brand?“

The answer is quite simple, it’s a function of how appealing a product may be to targeted consumers and how often they think about the product, brand, or service.  Social network marketing can be an extremely cost effective strategy or a complete waste of resources – recognizing how engaged your market is, and their time horizon for making a purchase can make all the difference in terms of return on investment.